Websites are more than just marketing tools, out there in Cyber-Land effortlessly promoting you and your products. While that's great, why not use that same website to save yourself some money?
How? Well, while I don't know your particular situation, I can provide you with some thought-provoking ideas that you can take back to your web designer for more input.
Reduce your support costs.
It is often cheaper, easier, and more effective to support customers over the Internet than through more tradiditonal methods such as telephone and direct mail. Services such as instant messaging and Get1on1 (www.get1on1.com) provide immediate chat facilities to current and potential customers.
Corporations can support their employees and business partners over their corporate intranets, keeping them informed and soliciting their feedback. Providing documentation for perusal saves time and reduces labor on your email server.
Providing a map to your location can save your receptionist valuable minutes on the phone explaining turns and streets, freeing her up for more important tasks.
Including a forum on your site can bring people of a common industry or interest together to discuss upcoming events, current problems, and other interesting ideas and thoughts. These forums can grow very large very quickly. And, in the meantime, your website traffic increases. Stick an ad on the forum and bring in more sales from people that you already know have expressed interest in your industry
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